Augmate’s brand was outdated, incomplete and open to interpretation. As a company, we needed to define our values and role in the marketplace, then communicate it at every touch point.
We performed employee and client interviews, SWOT and competitive analysis, and held multiple workshops with our external agency partners, Hot Paper Lantern. With the help of Hypercube in the creation of our explainer videos, we were able to flesh out an updated visual aesthetic.
Our clients and partners have responded very well to our new brand, with increasing social followers and a quickly accelerating sales pipeline.