Media campaign to increase awareness and decrease purchase/consumption of high sodium products. Utilizing stop-motion animation for our TV spot and social media assets, we were able to use real salt to tell our story, create reinforcing imagery, and strengthen the impact of the icon design. View the English and the Spanish TV spots.
Verizon Wireless needed a tablet app that would enable side-by-side interaction between retail reps and customers and tap into VZW’s vast learning, knowledge and content systems. SIMON (Simplified Information for the Moment of Need) is used by Verizon Wireless sales representatives in more than 1,800 locations. The Brandon Hall Excellence in Technology Awards with its Bronze Award recognized the app for Best Advance in Learning Management Technology.
Shorty Award winning emoji-based social campaign to connect and educate NYC youth about sexual and reproductive health and NYC Health + Hospital's free and confidential services.
This iOS and Android app started with a pitch to create an engaging experience for both the 4 million people attending the parade in NYC and the 50 million viewers at home. This custom augmented reality experience allows people to become a parade balloon and share it on social media, learn more about parade details, and stay connected with an aggregated social media feed.
The app was featured as Best New App by Apple, demoed live on Fox & Friends and The Today Show, and has been downloaded more than 250k times.
Naloxone NYC is a mobile app to educate people on the use of Naloxone and help prevent opioid overdose.
The Never Hide iPhone app supported the groundbreaking 360-degree campaign in the digital space. Users could find directions to events using augmented reality, unlock special content with object recognition of magazine ads, take photos using the Never Hide frame, add effects and share on social media.
Partnering with Scholastic, launched the 2-day boot camp to teach inner city STEM-based high school students how to create mobile apps. Students received free tablets and submitted “community betterment” app ideas for a chance to win scholarships and a trip to CES. Developed the curriculum, microsite, and collateral and taught students at MIT, UT Dallas, UC Berkeley, NYU Poly, Chicago University, and Georgia Tech.
The New Immigrants: NYC 1880-1924 combines the story of turn of the century NYC immigration with a teaching platform to be used in classrooms. It balances storytelling with instructional activity through over 100 artifacts including photos, documents, newspaper articles, political cartoons and videos.
The custom learning app has been downloaded over 80,000 times from teachers across the US and was recognized with a 2015 Webby Honoree award for Education & Reference.
Marketing strategy, brand strategy, logo design and collateral to aid in the CUNY Office of Graduate Studies international recruiting efforts.
On Investing is a quarterly magazine read by more than 2 million investors. Partnering with Dow Jones Content Labs, this custom publishing platform for iPad that includes interactive features, push content/notifications, sharing, search and accompanying website.
Vanguard needed a new brand that spoke to their past, but positioned them for the future. This included a new logo, responsive website, brand guidelines and interior design updates.
As a follow up to The New Immigrants tablet app, Westward Expansion tells the story of exploration and settlement through archival images and is paired with classroom teaching tools and interactive strategies.
The official app of NYC high school sports, covering 40,000 athletes competing in almost 30 different sports. It features news, events, scores, stats, standings, favorites and notifications. It also adds robust staff tools that allow coaches to check-in at games, referees to enter box scores, and athletic directors to manage athlete eligibility.
FDNY ARCs is an event-based tablet app to support recruiting events. Utilizing material design it simplifies the complex task of data entry.
Integrated campaign that connects members to MCU's past through archival images, facts and quizzes.
Field Ops tablet app that eliminates paper, data entry, and delays. Adds issue and inventory tracking, admin and financial reporting.
TRS Plan Insights is a Q&A tool for financial advisors and corporate retirement plan sponsors with PDF reports and email capture.
“Choose Your Own Adventure” Instagram game to engage current and incoming students during the summer when some will disconnect and not show up for orientation.
With a target audience of 1,500 incoming students, over 550 codes were uncovered. In total, the campaign had over 650,000 impressions and 5,400 engagements. The accompanying email campaign had an open rate of 68%—with 95% of students opting-in to continue receiving communication from John Jay College—and a 9% increase in Instagram followers.
The EYU iPad app is a professional learning platform that promotes continuing education by connecting current events to EY courses. It also uses gamification mechanics to inspire professional growth.
Marketing collateral to motivate potential funders, students and partners to learn more about the organization.
Social media campaign to build brand awareness and promote the online sales of specialized earplugs. It created a monthly sales increase 242%, had over 1,800,000 impressions, and drove over 5,000 direct clicks to product purchasing webpages.
Integrated campaign to showcase facts and information about sexually transmitted infections via #STIAwareness during April’s STI Awareness Month to audiences who are the most at-risk.
The campaign had over 6,100 clicks to the infographic from social media, and the social media posts had 4,042 likes and 343 shares.
Chase the Class Champ is an interactive storybook for families of children at risk for anaphylaxis. Through story, children learn to overcome their severe allergy fears while parents are given access to Sanofi's AUVI-Q product information.
Cirrus needed a new brand positioning and responsive website that focused on the needs of the primary audience: moms.
The Heads Up app for Aquent is a freelancer check-in and time management tool that turns the painful task of time entry into an intuitive and fun mobile experience.
Recruited by famed designer Roger Black (Rolling Stone, The New York Times Magazine, Newsweek, Fast Company, Advertising Age, Esquire) to manage the creative vision for KWM. Directed top national photographers, illustrators and typographers... and drank a few too many margaritas.