Stop OD NYC

Challenge
A record number of New Yorker's died of a drug overdose in 2016, in particular from opioid use. The NYC Department of Health needed a mobile application to supplement in-person training that was easy to use while providing information on many of the questions they receive at distribution centers.

Strategy
Stop OD NYC is a mobile app for iOS and Android that is designed to educate people about opioids and teach them how to use Naloxone, a medication that can reverse opioid overdoses. It features card-based lessons with gamifcation techniques to propel the user journey to completion.

Results
The app has received 4.7 stars in the Apple App Store, and 4.9 stars in Google Play Store. More updates are in the works to enhance the app.

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Role
Creative Director